product tangibility

product tangibility
1) эк. осязаемость товара (наличие у товара материально-вещественной формы)
See:
2) марк. реальность [конкретность\] товара* (наличие у продукта точных характеристик: функциональных свойств, качества, оформления, марочного названия и т. п.)
See:

Англо-русский экономический словарь.

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